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【With the same tag:【implied dynamic ads】 Found 1 articles】
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MARKETING
| F270
Marketing Effect, Influence Factors, and Mechanisms of Advertisement Dynamism
Chu Xing-Yu (Marcos)
,
Tang Liulu
,
Dickson Tok
, et al
Advertisement (ad) dynamism is a strategy that has been widely used in marketing practice. With the development of advertising media, modern advertising has gradually shifted from print to...
First published at: Oct 20, 2022
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ESI
doi:
10.16538/j.cnki.fem.20220621.302
Foreign Economics & Management
, Vol. 44, Issue 10
, pp. 104 - 116
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Journal of Finance and Economics
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Journal of Shanghai University of Finance and Economics
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